Senior Creative Strategist – Paid Social / Online Video (m/f/d)

• Work closely with our AI Video Creator to develop feasible concepts, provide clear scripts and briefs, and give actionable creative feedback throughout AI video production.
• Own the creative testing roadmap: define hypotheses, test, learn, and iterate on creative concepts, hooks, creator types etc.
• Partner with the paid social performance marketing team to learn how ads are performing and determine what to test next.
• Use insights and performance data to improve creative output and messaging
• Review creator-submitted outlines, rough cuts, and final edits to ensure the work stays on brief before it goes live.
• Define how AutoScout24 app/site moments show up inside creator content so the work is useful and credible, not just branded entertainment.
• Collaborate with the Social Organic & Creator team to ensure brand consistency and share creative learnings across paid and organic social.
• Explore AI tools and workflows to improve creative speed and efficiency

• Strong experience with short-form content production
• Solid understanding of platforms like Meta, YouTube, and TikTok
• Proven ability to turn brand ideas into effective ads and social content
• Data-informed mindset with strong creative judgment (no heavy analytics required)
• Experience briefing creators and creative production
• Comfortable making clear go/no-go creative decisions
• Hands-on experience using AI tools for creative production or iteration. Experience in collaboration with an AI Video Content Creator or similar production role is a plus.
• Fluent English and German skills at minimum C1 level
• Experience scaling creator-led or UGC content strategies; experience working in international or multi-market environments is a plus

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