Senior Product Manager - Consumer Experience (m/f/d)

• Improve activation and ongoing engagement through experiences such as onboarding, accounts, saved offers, personalised recommendations and useful reasons to return.
• Build connected journeys across web, app and lifecycle touchpoints, working closely with CRM, Marketing and the app team. Make communication and product experiences reinforce each other.
• Use customer research, behavioural data and commercial context to understand what prevents people from taking the next meaningful step.
• Size opportunities and make explicit trade-offs. Explain why a problem deserves investment, what success looks like and what you would deprioritise to make room for it.
• Lead discovery and experimentation with Engineering, Design and Analytics. Define hypotheses, measurement and guardrails before launch, then use the results to improve, scale or stop an initiative.
• Stay accountable after delivery. Understand whether changes create incremental engagement and qualified demand, rather than simply shifting activity between channels or increasing notification volume.
• Communicate direction, decisions and risks clearly, bringing recommendations and resolving dependencies with the people needed to move the work forward.

• Strong product judgment: you can shape a strategy and roadmap, not just execute a list of requested features.
• Analytical depth and curiosity. You can investigate performance, challenge assumptions, interpret experiments and recognise when the evidence is incomplete.
• A practical understanding of activation, engagement or retention, and how relevant experiences can build a lasting customer relationship.
• Strong discovery skills and the ability to combine customer insight with quantitative evidence when deciding what to build.
• A hands-on approach to execution, including attention to experience quality, technical dependencies and reliable measurement.
• Clear communication and collaborative leadership. You can work through competing priorities with engineers, designers, analysts and commercial stakeholders, and explain your decisions to senior leaders.
• Experience with marketplaces, personalisation, recommendation systems or lifecycle products would be valuable. Automotive or leasing experience is a plus, not a prerequisite.

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